{
  "version": "1.0.0",
  "scope": "Synapse Automate revenue-chain measurement",
  "pii_policy": "No raw customer content, secrets, health/legal/payment data or identity fields are event payloads.",
  "executive_events": [
    {
      "name": "asset_view",
      "meaning": "A canonical page or asset was viewed.",
      "decision_use": "Denominator for owned-site reach; not a success metric alone."
    },
    {
      "name": "tool_start",
      "meaning": "A visitor made the first meaningful interaction with a diagnostic tool.",
      "decision_use": "Measures whether the promise produces action."
    },
    {
      "name": "tool_complete",
      "meaning": "A diagnostic tool produced its result after required inputs.",
      "decision_use": "Measures value delivery before form friction."
    },
    {
      "name": "lead_form_submit",
      "meaning": "The paid-analysis request form was submitted.",
      "decision_use": "Commercial-intent event; source/asset/cluster travel with the form."
    },
    {
      "name": "paid_conversion",
      "meaning": "Payment was confirmed by an authorized human process.",
      "decision_use": "Revenue source of truth. Manual until a payment system is connected."
    }
  ],
  "diagnostic_events": [
    {
      "name": "cta_click",
      "meaning": "A CTA was clicked; diagnostic only, not executive dashboard."
    }
  ],
  "attribution_fields": [
    "source",
    "medium",
    "campaign",
    "content",
    "asset",
    "cluster",
    "referrer_class",
    "landing",
    "first_touch",
    "last_touch"
  ],
  "referral_classes": [
    "direct",
    "search_google",
    "search_bing",
    "ai_chatgpt",
    "ai_perplexity",
    "ai_copilot",
    "ai_gemini",
    "social_linkedin",
    "social_youtube",
    "referral_other"
  ],
  "collector_status": "Vendor-neutral browser instrumentation. Events push to dataLayer/gtag when a collector is installed; form attribution is captured immediately in submitted form fields."
}